I conducted a Heuristic Evaluation of the website, identifying key usability issues based on the ten heuristic principles. I then led a team discussion to align on actionable recommendations for improvement.
Link to the hi-fidelity prototype used for heuristic evaluation is attached here
The program section highlights initiatives but lacks clear CTAs, potentially leading to missed user engagement
Include clear, actionable buttons for each program, such as "Join Now," "Learn More," or "Register," can easily take users to the next step
The "Upcoming Events" section shows "No upcoming events," with no guidance or alternative actions, leading to a poor user experience.
Add a message like "Check back soon" or links to past events to keep users engaged when no events are scheduled
The "Read our Story" button doesn't clearly indicate what action it will lead to or why it's important for potential members.
Replace with a more specific and action-oriented CTA such as "Learn How to Join APMC"
Inconsistent Information Density Principle: Aesthetic and minimalist design
Balance the information presentation by adding concise bullet points or icons to summarize key benefits in the upper section
We sat as a team, where I pitched in my inputs on the heuristic evaluation to further sketch solutions
We sat as a team, where I pitched in my inputs on the heuristic evaluation to further sketch solutions
I led brainstorming sessions to define design requirements and user needs, then collaborated with the team to draft user flows and develop wireframes for the site revamp.
Usability Testing using Hotjar Analyrics
Usability Testing using Hotjar Analyrics
Usability Testing using Hotjar Analyrics
After sketching the solution, my team, including UI designers, proceeded with redesigning by converting the wireframes into high-fidelity prototypes. The updated design was then launched. Following the launch, I conducted usability testing, capturing live data using tools like Hotjar analytics to analyze heatmaps, click rates, and rage clicks, helping us understand user response to the new site for feedback and future iterations.
I studied the heat maps to understand user behavior on home page
I further went to study some other crucial data such as Click rates, bounce rates and rage clicks for further iteration on the product
As a product designer, I hosted sessions for 100+ aspiring product managers and designers, explaining the importance of UI/UX, how to design MVPs, how to use and collaborate with cross-functional teams using Figma. As a mentor, I also shared essential plugins within Figma and resources like Nielsen Norman for product design and user research.
As a product designer, I hosted sessions for 100+ aspiring product managers and designers, explaining the importance of UI/UX, how to design MVPs, how to use and collaborate with cross-functional teams using Figma. As a mentor, I also shared essential plugins within Figma and resources like Nielsen Norman for product design and user research.
