Impact Created
30%
Faster shipping, by clear design documentation for dev team
50%
Faster checkout achieved by redesigning navigation flows and reducing friction points.
70%
Faster MVPs shipped by delivering in 1-week sprints.
Testimonials
"I have worked with Pinkle, and she successfully led a transformative web-app redesign, her UX research provided valuable insights while building wireframes."
Subash
Product manager at Thinkverse, 2024
"She designed, an impactful project, delivering clear prototypes, detailed flows, and well-documented tickets, for our payment flow in our B2B web app for patients."
Jake
VP of Engineering, AdviNOW Medical, 2024
"I have worked with Pinkle, and she successfully led a transformative web-app redesign, her UX research provided valuable insights while building wireframes."
Subash
Product manager at Thinkverse, 2024
Work Experience
Lead Product Designer (Web)
Centinela Feed · Retail / Ecommerce
Rebuilt navigation and checkout for 21 stores, aligning store GMs on a single fulfilment model.
Jan 2025- Jun 2026
Founding Product Designer
Thinkverse · AI EdTech
Rebuilt navigation and checkout for 21 stores, aligning store GMs on a single fulfilment model.
Jan 2024- Dec 2025
UX Designer
AdviNOW Medical · Health B2B
Documented and redesigned patient intake and payment flows across web and kiosk.
Dec 2025
Web Designer
VN Exports · Retail
Restructured B2B product catalogue IA for wholesale buyers; designed trade show materials for IIJS Premiere
Aug 2020- Dec 2021
Impact Created
30%
Improved SaaS platform usability through human-centered design and
rigorous research.
50%
Faster checkout achieved by redesigning navigation flows and reducing friction points.
70%
Faster MVPs shipped using AI as a design partner — delivering in 1-week sprints.
Testimonials
"I have worked with Pinkle, and she successfully led a transformative web-app redesign, her UX research provided valuable insights while building wireframes."
Subash
Product manager at Thinkverse, 2024
"She designed, an impactful project, delivering clear prototypes, detailed flows, and well-documented tickets, for our payment flow in our B2B web app for patients."
Jake
VP of Engineering, AdviNOW Medical, 2024
"I have worked with Pinkle, and she successfully led a transformative web-app redesign, her UX research provided valuable insights while building wireframes."
Subash
Product manager at Thinkverse, 2024
"She pitched a full website redesign to general managers across 21 stores — articulating the supply chain impact so clearly that stakeholders left the meeting aligned and prepared."
Matt Perez
Retial Divison Manager at Centinela Feed And Pet Supplies, 2026
Testimonials
Subash
Product manager at Thinkverse, 2024
"I have worked with Pinkle, and she successfully led a transformative website redesign to craft intuitive interfaces. Her UX research provided valuable insights while building wireframes. Highly recommended."
Jake
VP of Engineering, AdviNOW Medical, 2024
"Pinkle Soni designed impactful UI/UX for key projects, delivering clear prototypes, detailed flows, and well-documented tickets. Her creativity, problem-solving, and dedication left a lasting impression."
Matt Perez
Retial Divison Manager at Centinela Feed And Pet Supplies, 2026
"Pinkle pitched a full website redesign to general managers across 21 stores — articulating the supply chain impact so clearly that the stakeholders left the meeting aligned and prepared, for the revamp."
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