Squad App
Imagine a place where your friends help you stay on track, cheer you on when you reach your goals, and make staying accountable fun and motivating.
Role
Solo UX/UI Designer - I conducted user research, created wireframes, and used AI tools (Claude/ChatGPT) for rapid prototyping to accelerate the design-to-mockup phase while maintaining creative direction.
Time Taken
1 Week ((MVP Design Sprint))
Team
Me as Product Designer/ Product Manager and AI as UI designer
Tools
Figma, FigJam, Pages, Lovable, ChatGPT
Three Friends. Three Personas.
Student Sam (22)
Motivation:
Needs focus for studying
Pain Point:
Procrastination
Need:
Group-based motivation
Fitness Fiona (28)
Motivation:
Wants to stay consistent at the gym
Pain Point:
Lacks accountability
Need:
A social way to share progress
Marathon Mike (35)
Motivation:
Training for races
Pain Point:
Feels isolated
Need:
Competitive community of peers
Where did it all start?
As a student, studying miles away from family we often are worried of our parents, friends and family's heath, starting from knowing if grandpa took his daily meds to knowing if brother is over using headphones or if mom took her meds on time, or to check if our friends needs help with therapy. The worst scenario we though was what if we were too late to help them?. This ignited a journey to find solution catering to these challenges.
Real Challenge??
Despite the abundance of fitness and productivity apps, my friends struggled with motivation and consistency.
Existing apps focus on individual tracking or gamification, but lack social accountability — the proven factor that sustains behavior change.
Core User Flows
Create Group
Goal: Join a group within 2 minutes of app launch.
Flow:
Click home icon→ click group bubble → Add Group name → Add Contacts andJoin → See group feed.
UX Focus: Reduce cognitive load through visual discovery (cards with images and member counts).
Capturing the goal that needs to be posted
Goal: Capturing the goal
Flow:
Tap center camera icon → Take photo → Select goal to post
UX Focus: One-tap capture; contextual feedback
Daily Engagement
Goal: Sharing daily progress seamlessly.
Flow:
Captured photo → Select/change group → Add caption → Share to group feed.
UX Focus: One-tap capture; contextual feedback (animated “shared!” toast).
Competition Flow
Goal: Keep users motivated through leaderboard visibility.
Flow:
Open group → Open Ranks → View ranks under check-ins, consistency and commitment→ Post updates → See rank improve.
UX Focus: View medals and rank move up (e.g., confetti when moving up ranks).
Squad App
Squad App
Imagine a place where your friends help you stay on track, cheer you on when you reach your goals, and make staying accountable fun and motivating.
Imagine a place where your friends help you stay on track, cheer you on when you reach your goals, and make staying accountable fun and motivating.
Role
I conducted user research, created wireframes, and used AI tools (Claude/ChatGPT) for rapid prototyping to accelerate the design-to-mockup phase while maintaining creative direction.
Solo UX/UI Designer - I conducted user research, created wireframes, and used AI tools for rapid prototyping
Time Taken
1 Week (MVP Design Sprint)
3 months
(May 2023- Jul 2023)
Team
Me as Product Designer/ Product Manager and AI as UI designer
Me as Product Designer/ Product Manager and AI as UI designer
Tools
Figma, FigJam, Pages, Lovable, ChatGPT
Figma, FigJam, Pages, Lovable, ChatGPT
Where did it all start?
Where did it all start?
If I'm being modest, there's one quality I'm super proud of about me is—my discipline. When friends asked me, "How are you so consistent?" I never had a clear answer except for one thing: I've always tracked and journaled everything. But I knew not everyone is good at that, so I wanted to build something where accountability played a huge role.
That's why I built a mobile-first social platform that transforms personal goal achievement into a shared, competitive, and rewarding experience. It leverages community accountability, visual progress tracking, and friendly competition to help users stay consistent with goals like fitness, study, or meditation.
If I'm being modest, there's one quality I'm super proud of about me is—my discipline. When friends asked me, "How are you so consistent?" I never had a clear answer except for one thing: I've always tracked and journaled everything. But I knew not everyone is good at that, so I wanted to build something where accountability played a huge role.
That's why I built a mobile-first social platform that transforms personal goal achievement into a shared, competitive, and rewarding experience. It leverages community accountability, visual progress tracking, and friendly competition to help users stay consistent with goals like fitness, study, or meditation.
Real
Challenge??
Real Challenge??
Despite the abundance of fitness and productivity apps, my friends struggled with motivation and consistency.
Existing apps focus on individual tracking or gamification, but lack social accountability — the proven factor that sustains behavior change.
Despite the abundance of fitness and productivity apps, my friends struggled with motivation and consistency.
Existing apps focus on individual tracking or gamification, but lack social accountability — the proven factor that sustains behavior change.
Three Friends. Three Personas.
Student Sam (22)
Motivation:
Needs focus for studying
Pain Point:
Procrastination
Need:
Group-based motivation
Fitness Fiona (28)
Motivation:
Wants to stay consistent at the gym
Pain Point:
Lacks accountability
Need:
A social way to share progress
Marathon Mike (35)
Motivation:
Training for races
Pain Point:
Feels isolated
Need:
Competitive community of peers
Core User Flows
Create Group
Goal: Join a group within 2 minutes of app launch.
Flow:
Click home icon→ click group bubble → Add Group name → Add Contacts andJoin → See group feed.
UX Focus: Reduce cognitive load through visual discovery (cards with images and member counts).
Capturing the goal that needs to be posted
Goal: Capturing the goal
Flow:
Tap center camera icon → Take photo → Select goal to post
UX Focus: One-tap capture; contextual feedback
Daily Engagement
Goal: Sharing daily progress seamlessly.
Flow:
Captured photo → Select/change group → Add caption → Share to group feed.
UX Focus: One-tap capture; contextual feedback (animated “shared!” toast).
Competition Flow
Goal: Keep users motivated through leaderboard visibility.
Flow:
Open group → Open Ranks → View ranks under check-ins, consistency and commitment→ Post updates → See rank improve.
UX Focus: View medals and rank move up (e.g., confetti when moving up ranks).
