Squad App

Squad App

Squad App

Imagine a place where your friends help you stay on track, cheer you on when you reach your goals, and make staying accountable fun and motivating.

Imagine a place where your friends help you stay on track, cheer you on when you reach your goals, and make staying accountable fun and motivating.

Imagine a place where your friends help you stay on track, cheer you on when you reach your goals, and make staying accountable fun and motivating.

View App Here

Role

Product Designer

Time Taken

1 Week ((MVP Design Sprint))

Team

Me as Product Designer/ Product Manager and AI as UI designer

Tools

Figma, FigJam, Pages, Lovable, ChatGPT

Where did it all start?

As a student, studying miles away from family we often are worried of our parents, friends and family's heath, starting from knowing if grandpa took his daily meds to knowing if brother is over using headphones or if mom took her meds on time, or to check if our friends needs help with therapy. The worst scenario we though was what if we were too late to help them?. This ignited a journey to find solution catering to these challenges.

Role

Product Designer

Time Taken

1 Week ((MVP Design Sprint))

3 months

(May 2023- Jul 2023)

Team

Me as Product Designer/ Product Manager and AI as UI designer

Me as Product Designer/ Product Manager and AI as UI designer

Tools

Figma, FigJam, Pages, Lovable, ChatGPT

Figma, FigJam, Pages, Lovable, ChatGPT

Where did it all start?

If I'm being modest, there's one quality I'm super proud of—my discipline. When friends asked me, "How are you so consistent?" I never had a clear answer except for one thing: I've always tracked and journaled everything. But I knew not everyone is good at that, so I wanted to build something where accountability played a huge role. Somewhere I could keep track of things and make it fun too. That's why I built a mobile-first social platform that transforms personal goal achievement into a shared, competitive, and rewarding experience. It leverages community accountability, visual progress tracking, and friendly competition to help users stay consistent with goals like fitness, study, or meditation.

Real
Challenge??

Despite the abundance of fitness and productivity apps, my friends struggled with motivation and consistency.

Existing apps focus on individual tracking or gamification, but lack social accountability — the proven factor that sustains behavior change.

Three Different Personas

Student Sam (22)

Motivation:

Needs focus for studying

Pain Point:

Procrastination

Need:

Group-based motivation

Fitness Fiona (28)

Motivation:

Wants to stay consistent at the gym

Pain Point:

Lacks accountability

Need:

A social way to share progress

Marathon Mike (35)

Motivation:

Training for races

Pain Point:

Feels isolated

Need:

Competitive community of peers

Core User Flows

Create Group
Goal: Join a group within 2 minutes of app launch.
Flow:
Click home icon→ click group bubble → Add Group name → Add Contacts andJoin → See group feed.
UX Focus: Reduce cognitive load through visual discovery (cards with images and member counts).

Capturing the goal that needs to be posted

Goal: Capturing the goal
Flow:
Tap center camera icon → Take photo → Select goal to post
UX Focus: One-tap capture; contextual feedback

Daily Engagement

Goal: Sharing daily progress seamlessly.
Flow:
Captured photo → Select/change group → Add caption → Share to group feed.
UX Focus: One-tap capture; contextual feedback (animated “shared!” toast).

Competition Flow

Goal: Keep users motivated through leaderboard visibility.
Flow:
Open group → Check leaderboard → View streak → Post update → See rank improve.
UX Focus: Emotionally rewarding animations (e.g., confetti when moving up ranks).

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